I was at a shipping store to send a package overnight and the person helping me asked if I wanted delivery at 8:30 am, 10:30 am or 4:30 pm. After getting the prices for each, I opted for the 10:30 am delivery because it was enough time to get something done but half the cost of the 8:30 am delivery. The experience, choosing a specific outcome based on time and money tradeoffs, has been stuck in my mind for days. The apparent certainty given by the time vs. money choices seems a luxury that is a bit out of reach in running a small biotech company.
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